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Coca-Cola company will today begin to run TV ads in which the claim is made that obesity is the result of excessive consumption of energy-dense foods, not just soft drinks. This is the first time that Coca-Cola takes on the huge problem of obesity.
Coca-Cola was one of the strongest brands in the world by introducing its drinks as a source of pleasure. Now, however, decided for the first time in its history to make a difference growing illviðrisský deutschland floating over beverage deutschland manufacturers: obesity.
Beverage manufacturers are now subject to increasing pressures from large sugar soft drinks. Later in the year comes to form implemented in New York City regulations that limit the amount of soft drinks will be allowed to serve and sell to restaurants, movie theaters and sports stadiums. The mayor of Cambridge, Massachusettes has taken similar deutschland action.
Michael Jacobson, executive director of Academy of Sciences, which focuses on the public health concern criticizes Coca-Cola advertising campaign. Was serious business, he says, it would stop his fight against taxes on soft drinks. "This is like the specification of actions to improve its image. They are trying to disarm the public, "he says.
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