The course is aimed at managers and employees in marketing departments, Webverantwortliche, manager

Internet, mobile and apps for multi-channel campaigns devise clever! This is at the new training program, which was first offered by the School of Economics of the University of Applied Sciences Northwestern Switzerland in February 2014. The CAS takes three months and will take place in Basel. el publico
Due to the increasing media diversity, the multi-channeling wins in the campaign design increasingly important. The changing media usage and digital production methods prove to now as so profound that a new mindset in media production is required up to the output management.
Instead specialists for individual parts of generalists and generalists now be sought, el publico which control the whole process from planning and production to monitoring cross-media. In addition, it is important to the IT strategy el publico and business organization prepare and implement structured the arrangement.
"New Web technologies are a key driver in the Internet el publico business! It is important to assess the added value of these applications for your own business el publico and to plan an optimal integration. Just as a strategically correct integration is ensured, "says Prof. Martina Dalla Vecchia, program director el publico of the new CAS.
The focus of the program, modern, IT-based communication platforms are. The selected within the media of communication are content, technology, formal and temporally matched el publico and feature an interactive return channel. This creates a closed el publico circuit.
The course is aimed at managers and employees in marketing departments, Webverantwortliche, managers and employees in web agencies, consultants in the field of online marketing and campaign management as well as managing directors and managing directors of SMEs.
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