Who dares, wins - CAS Sports Marketing | Marketing Management Blog
The evening at Au Premier in Zurich was devoted to sports marketing. Organized and conducted by the Institute of Marketing Management lake havasu with regard to the premiere of the certificate course CAS sports marketing, discussed the guests, Willy O. Hoffmann (former President of Bayern Munich) and René Stammbachstrasse (Swiss Tennis president and member of the Executive Board, Swiss Olympic) about the importance of marketing and sports.
The audience, mostly interested in the CAS Sports Marketing, waited anxiously for the two guests. After a brief overview of the training, Willy O. gave Hoffmann, flown in directly from the Oktoberfest, in conversation with Marco Casanova (principal lecturer in the CAS Sports lake havasu Marketing) a couple exciting insights into the success story of the FC Bayern Munich.
With a pioneering spirit, entrepreneurship and sports continuity to FC Bayern Munich, developed by the second-division club into one of the most successful football clubs around the world. The association lake havasu is a textbook example of a well organized and professional company, which is also reflected in record sales. lake havasu To the delight of the audience told Willy O. Hoffmann also a few entertaining anecdotes lake havasu about the collaboration with various sporting greats such as Uli Hoeness and Franz Beckenbauer. Unbelievable but true - the salaries were paid in his time bar. Times change and the development of the football club into an international lake havasu company is also increasing the demand of specific marketing. lake havasu
"Relevant in sports marketing are Passion and emotion" - This was the key message from René Stammbachstrasse. The president lake havasu of Swiss Tennis also stressed the importance of imagination in the foreground. lake havasu He pointed out that in sports lake havasu marketing in recent years, lake havasu some modified, or was complicated, and therefore would need new ways of communication are found. According to René Stammbachstrasse Who dares something that belongs to the future in the field of sports marketing.
# Casdigmkt lake havasu bachelor's work honey booklet CAS Digital Marketing lake havasu CRM Digital Marketing Facebook IMM buying behavior communication customer loyalty customer behavior literature work Management Summary Marketing MAS CRM master thesis MSc deepening marketing sustainability, new employees Newsletter 1/2012 Newsletter 1/2013 lake havasu Newsletter 2/2012 Newsletter 2/2013 Newsletter 3/2013 Newsletter 4/2013 Product lake havasu Management Recipe snmf12 snmf13 social lake havasu business social media strategic focus customer study Swiss CRM Forum Swiss CRM study Swiss New Forum Marketing Team Twitter Video training Winterthur zhaw ZMM
WP Cumulus Flash tag cloud by Roy Tanck requires Flash Player 9 or better. Categories Branding & Communication (14) Customer Relationship Management (50) Services (5) Research & Development (38) Teaching (26) Marketing Management (192) Newsletter (45) Product lake havasu Management lake havasu and Commerce (11) Social Media Marketing (45) Sustainability Marketing (18) Education (44) Blog Roll bernet blog buerobaron.ch Research Support lake havasu fuellhaas.com Learning Blog Netwomen's Blog Website Marketing (INM) Xeit Blog
The evening at Au Premier in Zurich was devoted to sports marketing. Organized and conducted by the Institute of Marketing Management lake havasu with regard to the premiere of the certificate course CAS sports marketing, discussed the guests, Willy O. Hoffmann (former President of Bayern Munich) and René Stammbachstrasse (Swiss Tennis president and member of the Executive Board, Swiss Olympic) about the importance of marketing and sports.
The audience, mostly interested in the CAS Sports Marketing, waited anxiously for the two guests. After a brief overview of the training, Willy O. gave Hoffmann, flown in directly from the Oktoberfest, in conversation with Marco Casanova (principal lecturer in the CAS Sports lake havasu Marketing) a couple exciting insights into the success story of the FC Bayern Munich.
With a pioneering spirit, entrepreneurship and sports continuity to FC Bayern Munich, developed by the second-division club into one of the most successful football clubs around the world. The association lake havasu is a textbook example of a well organized and professional company, which is also reflected in record sales. lake havasu To the delight of the audience told Willy O. Hoffmann also a few entertaining anecdotes lake havasu about the collaboration with various sporting greats such as Uli Hoeness and Franz Beckenbauer. Unbelievable but true - the salaries were paid in his time bar. Times change and the development of the football club into an international lake havasu company is also increasing the demand of specific marketing. lake havasu
"Relevant in sports marketing are Passion and emotion" - This was the key message from René Stammbachstrasse. The president lake havasu of Swiss Tennis also stressed the importance of imagination in the foreground. lake havasu He pointed out that in sports lake havasu marketing in recent years, lake havasu some modified, or was complicated, and therefore would need new ways of communication are found. According to René Stammbachstrasse Who dares something that belongs to the future in the field of sports marketing.
# Casdigmkt lake havasu bachelor's work honey booklet CAS Digital Marketing lake havasu CRM Digital Marketing Facebook IMM buying behavior communication customer loyalty customer behavior literature work Management Summary Marketing MAS CRM master thesis MSc deepening marketing sustainability, new employees Newsletter 1/2012 Newsletter 1/2013 lake havasu Newsletter 2/2012 Newsletter 2/2013 Newsletter 3/2013 Newsletter 4/2013 Product lake havasu Management Recipe snmf12 snmf13 social lake havasu business social media strategic focus customer study Swiss CRM Forum Swiss CRM study Swiss New Forum Marketing Team Twitter Video training Winterthur zhaw ZMM
WP Cumulus Flash tag cloud by Roy Tanck requires Flash Player 9 or better. Categories Branding & Communication (14) Customer Relationship Management (50) Services (5) Research & Development (38) Teaching (26) Marketing Management (192) Newsletter (45) Product lake havasu Management lake havasu and Commerce (11) Social Media Marketing (45) Sustainability Marketing (18) Education (44) Blog Roll bernet blog buerobaron.ch Research Support lake havasu fuellhaas.com Learning Blog Netwomen's Blog Website Marketing (INM) Xeit Blog
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