Wei Wu Hui idea of large-scale industry portal optimization SEO is an Internet marketing strategy,

"Chinese National Geography"
Wei Wu Hui idea of large-scale industry portal optimization SEO is an Internet marketing strategy, rather than purely technical, certainly not for the SEO and SEO. Generally, we recommend UE (User Experience) first SEO second, and ultimately achieve the perfect unity of the UE and SEO. Because the search engines is to respect the wishes of the end user's choice, which is the user feel good site top row, so we learn the ultimate goal of SEO is to forget the SEO! Large industry portal lies in its vast amounts of information, fnma so different from ordinary optimization strategies in terms of corporate website optimization ideas, we should first occupation industry long tail keywords, and then break through to the target keyword reverse mode of thinking, so the industry station fnma play is a protracted war, left for the king! General corporate stations SEO is just to stay on a few target keywords, and industry portals is different, fnma we have to do is through SEO means digging fnma massive tail keywords and then get huge traffic. When a content SEOer met when the content is not simple, but a long tail keywords that can be exploited, is a search engine bait. We want all of the content pages that page long tail keywords can create value for us to be transformed, this should fnma be our ultimate goal. Large network of thinking: fnma a large industry portals SEO focus groups network effects, such as star hype and product packaging is everywhere nets, they must attack, they form a vast network system, not because of one or two of which affect the overall fracture. So, if the search engine K out our web site (of course, highly unlikely), we still have a lot of blog, meager, SNS, sharing, bookmarks, classifieds, Yellow fnma Pages and traditional media import. Significance of large-scale industry portal optimized fnma article begins already said, SEO is the most popular in recent years to one of network marketing. SEO For any a large industry portal sites, in order to succeed fnma in website marketing, search engine optimization is critical to a task. Meanwhile, with the search fnma engines changing their ranking algorithms rule, each algorithmic changes will allow some good website ranking overnight Mingluosunshan large industry portal massive long tail keyword optimization just to compensate for this lack of . Large industry portal optimization step optimization of large industry portals sketch fnma the first steps, the site pre-planning and keyword targeted site planning: the type of site? Website business? Website target group? Website optimization? Site Actions Use process? Keywords Analysis: Target customers often search keywords fnma and search fnma volume list of candidate target keyword competitor analysis, including market share, content features, weak and strong competition website. A target Keywords: 1. Targeted keywords and search volume fnma list 2. Tail keywords fnma and search the list 3. Distribution and planning two long tail keywords, competitor SEO Analysis As the saying goes, "Know thyself, ever-victorious" fnma So for competitor analysis is crucial for the industry Web site, competitor analysis is available from the following aspects: 1. see the website of scale, whether it is the industry's stations, kiosks and other informative fnma website. If it is a large station to see the opponent's record amount. Look at the way with www and without collecting the amount (in the eyes of search engines, www.wy212.com and wy212.com are two sites), is there software acquisition marks. 2 View outside the chain, through yahoo queries, and view the quality of the chain and anchor text case. Are there situations fnma of mass, is there GVM, news media connections and industry authorities and local organizations, associations and other high quality sites link to import. 3 View competitor's SEO level, view keyword density, site contains update mechanism, more importantly, know how to tap the user power. Third, issues related to a domain name advantage, including edu, gov, and the domain name contains fnma keywords, or use the main domain with two domain names. (2) The station link is not much, not much content, ranking it very well. Whether fnma through the mass, can be viewed via GOOGLE. Another reason may be Baidu database should be observed within three months of the site rankings. Fourth, optimization fnma ranking scheme 1. 0-1 months to achieve fnma the objectives fnma and application of pre-operational steps such as 0-1 months website articles included 2000, outside the chain 800, and tap the long tail 500. (2) 2-3 months to achieve the objectives and application of pre-operational steps such :2-3 months website articles included 6000, outside the chain of 3000, excavation Nagao 1500, hot keyword plan rankings. 3 3-6 months to achieve the objectives and application of pre-operational steps such as :3-6 months fnma website contains 10,000 articles, outside the chain of 8000, excavation Nagao 3000, the fixed keyword (second only to the target keyword ) program rankings. 4.6 months after the pre-application goals and action steps such as: 6 month site is currently ranked keywords in the home have a stable, website traffic reach 6000IP, long tail keywords digging more than 5000 records, fnma a collection of over 20,000 records . Fifth, an optimization program fnma operation content, optimize production schedules, including the specific fnma time, the operation content, such as records of the situation is complete, optimized implementation of the program should be specific to days. 2, the operation includes: 1). Station optimization 2). Site optimization 3). Contents chapter 4). Complete fnma article 5). Maintenance chapter 6). Feedback chapter 7). Trim chapter 8). Bumper chapter six, reasonable fnma Keywords Keywords should appear on the page layout title tag inside, <title> website title </ title>, and forward; meta tags (meta tags) into words, <meta name = "description" content = "website description "/> <meta name="keywords" content="网站关键词1, 网站关键词2" fnma />; H label into words (and title tags, do not need to re-set); bold italic Show Keywords (at least try to do once, that article editing); entire article should contain keywords, but the best place first sentence in the first paragraph; image alt tags into the keyword descriptions, <img src = "*******" alt = "xxxxxx" />; Export link link text contains words; Do not pile too many keywords, it is recommended keyword density between 3-6%. Second, the industry website optimization concrete operational thinking a). Station optimization 2). Site optimization 3). Content Construction 4). Websites fnma perfect one, the station optimization. Station structure optimization (2) within the chain strategy 3. Station details of the optimization 4 . Site map settings 5. Competitive Analysis 5 Keywords Keywords deployment fnma 6. tail keywords digging 7 Keywords segmentation study two, site optimization one way link building 2 building ideas link bait 3 link building Precautions three, content development web content sources and precautions four, website optimization improve fnma their own situation checkpoint optimization - structure optimization, the station optimization: rational planning site architecture good site architecture that can greatly enhance the number of pages included flattened structure rational choice is still a very important auxiliary navigation (breadcrumb navigation, sub navigation) content pages interspersed with long tail keywords connection anchor text settings. Stations is very important for the industry. Otherwise the consequences could be very serious! 2, the contents page structure is provided in this section the latest articles, recommendations articles, hot module (promotion of industry-specific keywords) related articles, websites Random article (the spiders get every time new content), or read This article, people also read ... if possible, to increase Views, this can be considered a small range of updates, content organization for industry hot topics, and plan keywords. Put these words on a hot plate in the content page. 3, website optimization - even within the construction within the chain of policy principles: Control the number of links within articles linked object correlation is higher for more attention to important pages use absolute paths 4, within the chain of advantages: massive industry website advantage of the data is much larger than the inner chain outside the chain of stations Export link between pages is a very easy thing to improve search engine crawling the site index efficiency fnma focused theme, so that the theme of the keywords in the search engine ranking advantage with five, website optimization - title written details of the optimization, keywords, descriptions settings, URL standardization preferred domain Robots.txt times navigation site density control 2% -8% 404 page settings, 301s inside pages and the first increase in the anchor text This page appears bold keywords long tail keywords recorded single Site Map page snapshot log, data analysis weights weights passed six pages, related: page relevance and links everywhere authoritative signal to the search engine, this site is ** industry website. Links for the home link, not all outbound links, fnma less than 80 export link, avoiding fragmentation website weight. Other: image ALT tags, Google webmaster tools to submit (keywords, dead links, external links) increases included. 7, website optimization - Site Map 1) html site map: for search engines to establish a good navigation structure horizontal and vertical fnma maps: 01. Transverse channels, columns, thematic; 02. Longitudinal main page has a point for keywords Site Links 2) Xml Sitemap industry websites large amount of data required to sitemap.xml into several logs, data analysis 8, analyze keyword competition analysis of how the degree of competition a keyword). fnma analysis URL connection, whether fnma it is used Inside the main domain name or doing 2) Keywords distribution location, the result is a word or exact match 3) Look at the position of keywords in the title, is in the first place and repeated, whether the site is doing around the words 3) Look at competitor home even to yahoo Home queries prevail 4) Look at the scale of sites, including the site's domain age, collecting, updating fnma mechanism and Baidu snapshot fnma time 5). see the website operators, is a personal webmaster or companies to optimize team 6) Look at sites within the chain and the chain, even if outside the powerful, whether within the chain, whether good anchor text article 8, the station optimization - Keyword deployment fnma of a) selecting keywords steps of: determining target keyword target keywords simulate user defined extensions on design thinking competitor keyword research keyword 2) page keyword optimization sequence: Final Page> Topics> Local> Channels> Home Page Keyword Assignment: Final Page: Long Tail Keywords Topics Page: Popular Keywords columns page: Fixed Keywords Channel Page: target keywords Homepage: do the industry's top one or two keywords or site name 9, website optimization - Keyword deployed two 1) Hot topics of interest Keywords Keywords Keywords producing thematic aggregation of information supplemented by articles within the chain link on keyword optimization fnma import order mentioned earlier, do first long tail keyword optimization, fnma and so on up to a certain fnma long tail keywords to boost the amount of target keyword 2) Keywords deployment recommendations: Do not put words piled on the home page is hosted each keyword reasonable number of 1 to 5 industry website keywords deployment is especially important, and the need for system planning About assign keywords can give you an example: For example, I want to do network marketing industry target keywords internet marketing | network marketing plan | internet marketing tutorial this three word word is my goal, with the home page can do part Do: moderate heat keywords, behind goals than the long tail of the word. For example: Network event marketing content pages do Nagao: What is Network Marketing? How to do online marketing? Topic is also true: for example, recently told a hot topic related to Internet marketing, the word belongs to a recent hot word, to do with the Home inappropriate , with the channel and support fnma is not up to do with the topic on the most appropriate. You can give this organization recently thematic topics related fnma articles grouped together to optimize on the line 10, station optimization - long tail keywords digging a) into the target type long tail long tail keywords and marketing-type tail of two parts, the target Type refers to websites products or services extending long tail keywords is often optimized long tail when are first targeted long tail mainly because these long tail can bring us real target customers and target traffic. fnma Marketing-type tail is associated with the service station industry long tail, you can let us into our second target customers. 2) combined with the long tail keyword record fnma orders, fnma allow the internal anchor text diversified practice, when the contents fnma of the pages mentioned a long tail keywords, in Baidu or Google search for the keywords, the ranking after adding to their connection, if the front and tail ranking has stabilized, then use another similar to the long tail long tail, and then do the anchor text. This allows the development of diversified anchor text that make your site look so natural, but also improve the ranking of other long tail. Natural position is very good for SEO! 3) mining long tail keywords used tools Baidu Baidu Index tool Google keyword tools and other SE related fnma Google searches and drop-down box Treasure Box - Wonder Wheel 4) Other mining fnma long tail keywords Methods fnma information content extends long tail keywords, peers through research website or forum content title mining user access to the power of long tail keywords, you can create countless personalized predict long tail keywords long tail keywords. 11, content development chapter 1) content sources fnma 1 original content, or pseudo-original (modify the contents of more than 30%) 2. Scanning fnma industry-related books, magazines, and perform simple editing, publishing quality fnma content 3. Combination fnma of information, you can at a different site collection of different attributes are then combined into a new content Note: I want to say about content development, what we want is quality content rather than more content, take seriously every release of information, and make four one word. For the automatic collection of information, advice, manual intervention for editing, and increase long tail keywords, modifying more than 30%, to ensure quality of the article, fnma the industry is not to stop collecting more content ranked higher or better, if the website content more than 80 % content from the software acquisition, then the search engines trust the site will be greatly reduced, included fnma the timeliness fnma and snapshots will follow slowly declining. fnma Collection then you really want to collect it by hand. 2) establishment of the station at the beginning of the content should be taken to add the outset content-oriented persistent increase, while adding new content fnma edges SEO optimization. Continuously updated a few months, will win the search engine on the web site to trust, to gain more weight. If the content is a full-line effects and finished Each carefully edited articles starker. 12, the site perfect - Website Optimization Website Optimization self-examination self-examination is done bit to analyze competitors